Privacy Policy

1. Introduction

Lane Technologies, Inc. ("Lane", "we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, services, and website (collectively, the "Services").

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

• Account Information: Name, email address, phone number, company name, and business details when you create an account
• Payment Information: Billing address and payment details (processed securely through third-party payment processors)
• Profile Information: Store URLs, e-commerce platform details, product catalogs, and integration credentials
• Communications: Messages, feedback, and support inquiries you send to us
• Demo Requests: Information provided when scheduling demos or consultations

2.2 Information Collected Automatically

When you access the Services, we automatically collect certain information, including:

• Usage Data: Pages viewed, features used, time spent, click patterns, and interaction data
• Device Information: IP address, browser type, device type, operating system, and unique device identifiers
• Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies
• Performance Data: Error logs, system diagnostics, and performance metrics

2.3 Information from Third Parties

We may collect information from third-party sources, including:

• E-commerce Platforms: Product data, order information, and customer analytics from Shopify, WooCommerce, and other integrated platforms
• AI Platforms: Usage and performance data from ChatGPT, Perplexity, Claude, and other AI services
• Payment Processors: Transaction data from Stripe, PayPal, and other payment providers
• Authentication Services: Profile information if you sign in through third-party services

3. How We Use Your Information

We use the information we collect to:

• Provide Services: Operate, maintain, and improve the Services, including AI integrations and analytics dashboards
• Process Transactions: Process payments, fulfill orders, and manage subscriptions
• Communication: Send service updates, technical notices, security alerts, and support messages
• Analytics: Analyze usage patterns, measure effectiveness, and optimize performance
• AI Model Training: Improve our AI algorithms, machine learning models, and product recommendations (using aggregated, anonymized data)
• Personalization: Customize your experience and provide tailored recommendations
• Marketing: Send promotional materials, newsletters, and product updates (with your consent where required)
• Compliance: Comply with legal obligations, enforce our terms, and protect our rights
• Security: Detect and prevent fraud, abuse, and security incidents

4. How We Share Your Information

We may share your information with:

4.1 Service Providers

Third-party vendors who perform services on our behalf, including hosting providers, payment processors, analytics services, customer support tools, and email service providers. These providers are contractually obligated to protect your information and use it only for specified purposes.

4.2 AI Platform Partners

Third-party AI platforms (e.g., OpenAI, Anthropic, Perplexity) to facilitate integrations and enable AI-powered shopping experiences. These partners may process your product data and customer interactions in accordance with their own privacy policies.

4.3 Business Transfers

In connection with any merger, sale of company assets, financing, acquisition, or similar transaction, your information may be transferred to the acquiring entity.

4.4 Legal Requirements

When required by law, subpoena, court order, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4.5 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

5. Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit and at rest using TLS/SSL protocols
• Access controls and authentication mechanisms
• Regular security audits and vulnerability assessments
• Employee training on data security and privacy practices
• Secure data centers with physical and logical access controls

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

Specific retention periods include:

• Account Data: Retained while your account is active and for a reasonable period thereafter
• Transaction Records: Retained for 7 years for tax and accounting purposes
• Usage Analytics: Retained in aggregated, anonymized form indefinitely
• Marketing Data: Retained until you unsubscribe or request deletion

7. Your Privacy Rights

Depending on your location, you may have the following rights:

7.1 General Rights

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Portability: Request a copy of your data in a structured, machine-readable format
• Objection: Object to certain processing of your information
• Restriction: Request restriction of processing in certain circumstances

7.2 GDPR Rights (EEA/UK Users)

If you are located in the European Economic Area or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

7.3 CCPA Rights (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information (subject to exceptions)
• Right to opt-out of the sale of personal information (Note: We do not sell personal information)
• Right to non-discrimination for exercising your rights

7.4 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@getonlane.com. We will respond to your request within the timeframe required by applicable law.

8. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities and preferences. Cookies are small text files stored on your device that help us recognize you and remember your preferences.

8.1 Types of Cookies We Use

• Essential Cookies: Required for the Services to function properly
• Analytics Cookies: Help us understand how visitors use the Services
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Track your activity to deliver relevant advertisements

8.2 Managing Cookies

Most browsers allow you to control cookies through settings. You can typically block or delete cookies, but this may affect your ability to use certain features of the Services.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from those in your country.

When we transfer personal information internationally, we implement appropriate safeguards, including standard contractual clauses approved by the European Commission, to protect your information in accordance with applicable law.

10. Children's Privacy

The Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete such information as soon as possible.

If you believe we have collected information from a child under 18, please contact us at privacy@getonlane.com.

11. Third-Party Links and Services

The Services may contain links to third-party websites, applications, or services that are not operated by Lane. This Privacy Policy does not apply to third-party services. We encourage you to review the privacy policies of any third-party services you access.

We are not responsible for the privacy practices or content of third-party services, including AI platforms, e-commerce platforms, and payment processors.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date.

Your continued use of the Services after the updated Privacy Policy becomes effective constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: